South African favourites for Brazilian guests
In the wake of South African Tourism’s strategy of targeting emerging markets, backed by robust brand marketing from two specially appointed Sao Paulo-based agencies, tourist arrivals from Brazil continue to show positive growth.
So what do Brazilian visitors look forward to on a trip to South Africa and how can you help to meet their expectations?
Research indicates that 54% are attracted by South Africa’s scenic beauty, 40% by wildlife and safaris, followed by our friendly people and great hospitality.
Visiting natural attractions and watching wildlife are the most favoured activities, followed by cultural, historical, heritage and business interests, along with going to the beach and visiting casinos.
It’s also no secret that Brazilians are football-crazy, or that they love a good party and an opportunity to express themselves through dance.
Armed with these pointers, an itinerary for Brazilian visitors should include at least a few of the following options:
A road trip of at least half a day to showcase our beautiful scenery: think the Midlands Meander in KwaZulu-Natal, Chapman’s Peak in Cape Town, the Garden Route or any other popular provincial routes that take in river and mountain scenery.
A game-viewing opportunity, preferably one that includes the Big Five: at one of our many wildlife destinations or, for a more personal experience, at the growing number of boutique lodges to be found across the country.
Culture differs as much from city to city as it does between provinces, so a cultural outing to experience the lifestyle and cuisine of South Africans depends largely on where visitors are based. From township tours to heritage routes, and cultural village experiences, there are many options available to introduce guests to the many colours of our Rainbow Nation.
They might not equal Copocabana, but our beaches – many of which enjoy Blue Flag status – are among the best in the world, promising newcomers an enjoyable day surfing, swimming and relaxing in the sun.
Brazilians also love football, so they are likely to welcome an opportunity to attend a local soccer match or to at least visit one of our magnificent football stadiums that are scattered across the country.
Night clubs are plentiful in Cape Town, Durban and Gauteng, offering an opportunity to dance and socialise with locals. Casinos are also found countrywide. Introduce visitors to themed entertainment hubs like Montecasino, Gold Reef City and Sun City, Sibaya, Suncoast, Club Mykonos, Golden Horse, Monte Vista and more.
Although the Western Cape and Gauteng are the most widely visited South African provinces, with visits from 60% of leisure travellers, there is as much of what they enjoy to be found in other parts of the country, so make a point of introducing Brazilian visitors to attractions in some of our lesser-known provinces.