Key insights into the French travel market

  • 05 June 2015 | Cassidy Parker
Image courtesy of Ben Raynal

France is a strong and important long-haul market in terms of arrivals into South Africa, contributing significantly to the tourism economy. As a result, there is much to be gained from tailoring your service offering to accommodate French travellers.

South African Tourism research conducted into this market shows that French travellers usually visit South Africa for vacation. This is followed closely by business travel, which is also the fastest-growing purpose for visit and the group that provides the greatest contribution to South Africa’s tourism economy. Regardless of the reason for travel, nearly half of French travellers to South Africa are professionals.

Typically, French travellers to South Africa visit either alone or with their spouse or partner. However, there has been a rise in the prevalence of tour groups over recent years, and tour operators in South Africa stand to benefit by offering either French audio guides or French-speaking guides.

Ten days is the typical length of stay for French visitors to South Africa, and they generally tend to spend most of this time in the Western Cape. Even if you aren’t situated in the Western Cape, you may encounter French travellers en route to this part of the country. Are you familiar with the many experiences that the Western Cape has to offer?

Like many travel markets to South Africa, French travellers enjoy visiting South Africa’s natural attractions and observing wildlife in their natural surroundings. Do you know where the closest national park or game reserve is to your establishment, how to get there and what sort of accommodation options are available?

Familiarise yourself with this information as it will help you better serve your French guests.